I digested the mood board and info Kim sent through, and after a second phone conversation, me and Kim came up with a few words to set the tone for the shoot - 'black and white, sexy, understated, soul, classic, and cool'.
Like most independent artists Kim is operating on a small budget, so we took this into consideration when planning the shoot. We decided that to get the most value out of the shoot, we would attempt to create images that would be used for both promo, poster art, and album cover. Furthermore, we also decided to shoot on location, as opposed to the studio, to help cut back on expenses. We then decided on a basic shot list that would take in 2-3 set ups in Kim's apartment, and then a final outdoor location where we would have access to the blue mustang on the moodboard!!! Going by the exclamation marks you can say I was already a bit excited!!!! From here Kim went away to source the styling and I went away to have a think about lighting.
My personal taste with lighting is to create a cinematic feel. 'Tight and bright' images have their place, but I prefer to blend available light with flash to give the images a more documentary, candid feel. Looking at the images, and taking into consideration the catch words, I decided I would take the same approach to lighting for this shoot.
The shoot day went well, and we created a variety of striking images with different looks. I even got to fulfil one of my dreams, by driving the mustang! A big thanks to Mr Tom Bradley for making my dreams come true.
After the shoot we looked over the shoot and decided to first choose an image to run with for promo and poster art. Even though the original brief had been to make black and white images, we decided to go with a colour image for 'high impact'. I have a soft spot for black and white, but in the interest of creating an 'eye catching', 'high impact' image for promo, we decided to go with the colour version of the image below.